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Voorhees Library Joins Macy’s in Supporting Reading is Fundamental

NEWS RELEASE June 11, 2014

Contact: Mark Amorosi, Public Information Officer, 856-772-1636 ext. 7323

The Camden County Library System is joining Macy’s in the Voorhees Town Center to participate in RIF’s Be Book Smart campaign to increase children’s access quality books.

VOORHEES, NJ – June 11, 2014 – The Camden County Library System is proud to announce it is joining a nationwide partnership between Macy’s stores and Reading is Fundamental in their Be Book Smart campaign to provide all children with access to quality books.

The county library has agreed to allow its M. Allan Vogelson Regional Branch to serve as a local impact site for the campaign through which it will receive books to be given to children. The library won’t know how many books will be allocated by RIF until after the campaign concludes. The Vogelson Branch library has been specifically paired with the Macy’s store in the Voorhees Town Center.

How the Campaign Works and How You Can Help

This year, Be Book Smart will run from June 18 to July 13 at Macy’s stores nationwide. The campaign provides an opportunity for Macy’s customers to support RIF by giving $3 at any register and receiving a $10 coupon to use on their purchase of $30 or more. Macy’s donates 100% of every $3 to RIF, and RIF allocates books to programs like the Voorhees library’s many reading programs for children that are free, open to the public and usually only require advance registration.

RIF is the largest children’s literacy nonprofit in the United States, and as RIF enters the 11th year of its highly successful partnership with Macy’s, the organization is working hard to ensure all children have access to books.

“We’re so glad customers of Macys in the Voorhees Town Center will have the opportunity to help us give local children access to quality books through RIF’s Be Book Smart program,” says Camden County Library Director Linda Devlin.

As liaison to the library system, Camden County Freeholder Ian Leonard comments, “A partnership with Macy’s to support Reading is Fundamental is an excellent opportunity and immediate synergy to boost the foundational literacy programs for Camden County children. It is imperative for parents to provide access to books for their children for us to grow as a society and for children to grow up to become successful adults,” says Leonard.

Devlin adds, “When a business like Macys and its customers partner with local libraries, it sends a clear message about how important child literacy is to the whole community. Efforts like these reflect well on the local stores and communities that participate.”


Established in 1921, Camden County Library System seeks to meet the recreational, informational and educational needs of its customers with locations in Bellmawr, Camden, Gloucester Township, Haddon Township, Merchantville, Winslow Township and Voorhees.   The Library is governed and supported by the Camden County Board of Freeholders and the Camden County Library Commission.



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